Industry:
Location:
Services Provided:
Brand Strategy, Web Design & Photography
Brand Identity Development:
The visual elements of Taylor brand focus on creating a sense of comfort and intimacy, crucial for clients who share their histories and goals. The imagery is refined and mature yet maintains a touch of vulnerability, reflecting the authentic and mindful nature of Taylor Fowler’s services.
The color palette chosen evokes both water and earth tones, providing a sense of familiarity and calmness. These moody, serene colors lend a gravitas to the brand, aligning with the serious and impactful nature of the industry Taylor is focusing in.
For typography, a simple and approachable sans-serif font was selected, which embodies modernity and minimalism. This choice ensures the brand feels accessible and personable, while the delicate nature of the selected typefaces adds a luxurious feel appropriate to the brand’s positioning.
Web Design:
The website was designed to be a reflection of Taylor’s brand values and aesthetic. The primary focus was on creating a user-friendly experience that would resonate with her target audience—mission-driven entrepreneurs, nonprofit organizers, and small business owners. It prioritizes clear communication and engaging visuals that evoke comfort and connection.
