• Skip to primary navigation
  • Skip to main content

              

Kalie Berkey

Strategic branding and web design studio for entrepreneurs and small businesses in creative industries.

  • Home
  • Portfolio
  • Services
  • About
  • Contact

Privacy Policy

Privacy Policy

Who We Are

Suggested text: Our website address is: https://kalieberkey.com.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who We Share your Data With

If you request a password reset, your IP address will be included in the reset email.

How Long we Retain your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What Rights you Have Over your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we Send your Data

Visitor comments may be checked through an automated spam detection service.

READY TO TAKE THE first STEP?

Get IN TOUCH
Introducing..... Fig & Thistle An eclectic vintag Introducing.....

Fig & Thistle
An eclectic vintage Instagram shop

This is a passion project I get the pleasure of sharing with my fabulous pal Valerie.

We find genuine joy in a good search for a deal, collecting, and decorating our spaces, and finding new homes for the items we love. Now we are sharing that love with others and enjoying every minute of it. 

Our current obsessions include Mid Century Modern decor, brass, colorful glass, vintage books, and the occasional kitschy, fun, quirky, thing. 

To check out our finds visit our online shop @figandthistlevintage
So what exactly is branding?​​​​​​​​
​​​​​​​​
Your brand is how people perceive your company.​​​​​​​​
 ​​​​​​​​
Branding is the actions you take to build a certain image of your company.​​​​​​​​
​​​​​​​​
And your brand identity is the collection of tangible elements that together create one brand image. Things like your logo, color scheme, and typography selections, that's where I usually come in to help. ​​​​​​​​
​​​​​​​​
I specialize in building robust brand identities with mix-and-match elements, that my clients can utilize for their websites, printed marketing, and social media. But did you know that we can also include custom brand photography? Photos are a giant part of your brand identity. Let's approach them with the same strategy and intention we give the rest of your branding. Check out the link in my bio to see all the ways we can add custom photos to your brand and to see more of the chic brand identity of @babbandmackdesignco featured here.​​​​​​​​
​​​​
​​​
After every overseas trip, I make a small photo bo After every overseas trip, I make a small photo book to remember the experience. We haven't traveled much over the last few years so thumbing through our books has had to fulfill that wanderlust. But we recently booked our next adventure! We fly out in February, but I am already daydreaming about our itinerary. What destinations are on your travel bucket list?
I'm more of a behind-the-scenes girl. I prefer the I'm more of a behind-the-scenes girl. I prefer the viewfinder side of a camera but I know showing the personality behind the name is important. It's important because I am asking you to trust me to interpret and describe your business, your living, your passion in a way that you may not be able to. When I am designing a brand I get to know all the ins and outs of your business. I ask you a million questions and challenge you to dig deep for the answers so it's only fair that you get to know the woman behind the curtain a little better.

My day-to-day isn’t just about choosing color palettes and fonts: it’s about learning, problem-solving, and looking at things from a new perspective. It’s about delving in and revealing what makes your business tick.

But what lights me up?
Caramel coffee. Photo walks. Popcorn in a dark movie theater. Minimal typography. Sending postcards. Antiquing. Intimate gatherings. Muted tones. Road trips. Slow mornings. Tiramisu. Stamps in my passport. Vintage books. The rare lover of winter.

The design process doesn’t have to be scary. It can be accessible. It can be personal. It can be invigorating. My business model is not about quantity, it's about working with unique individuals who are excited about the design process and have a thoughtful approach.

Current client wishlist:
Restaurants / Cafes
Breweries / Wineries
Homeware / Clothing Boutiques
Bakeries

Now that you have a little more insight into my inspirations, let's build something beautiful together.

Photo by the amazing @hotmetalstudio
Congratulations to @BenjaminO'Leary on the launch Congratulations to @BenjaminO'Leary on the launch of his new brand.

Benjamin is a full-service real estate agent with a professional background, and accounting and advisory experience. He wanted his brand to feel classic and traditional yet still casual. He wanted a clean minimal feel that was friendly and professional. So together we built a logo system and coordinating elements that feel elegant but still approachable to clients of all budgets. It balances luxury with comfort and masculinity with femininity. The result is polished but approachable. I'm looking forward to seeing what comes next for Benjamin and how we can continue to build his visual identity.
Client Spotlight: @randalladvocacy provides servi Client Spotlight:

@randalladvocacy provides services to parents of students having difficulty in school to help them successfully navigate the process with the school to address the issue.

Together we built out a set of logos, a new color palette a tagline and signature graphic, a typography system, and a set of hand-drawn icons. We then built out her website, business cards, and a set of social media graphics. Visit the link in my bio to see the whole brand.
This time of year I always find myself asking what This time of year I always find myself asking what's most important to me, what's a priority, what should I re-evaluate? Most people feel this way with the start of the new year or during the renewal in spring. But there is just something about the doldrums of winter that begs me to realign. So I’ve been absent doing just that. 

This week's reflection included future travel destinations. So I am letting my mind wander back to my last big trip. Prague. 

#wheretogonext.
#femalebusinessowner Spotlight: @silvermoonstrate #femalebusinessowner Spotlight:

@silvermoonstrategies collaborates with businesses, schools, universities, community agencies, and nonprofits to prevent violence and promote healthy relationships and a safer world.

The founder, Julie Evans, wanted the brand to feel approachable, sincere, and make it clear that she believes that prevention is possible. So together we built a logo system and coordinating elements to portray the stillness of prevention over the discord of treatment after an incident has occurred. The color palette and imagery are moody and are a nod to her unique business name. 

If you are interested in implementing innovative, research-based practices that prevent violence and promote safe and healthy relationships for your business or school, be sure to reach out to Julie for help.

             

Pittsburgh, PA | Kalie Berkey © 2023