Handcrafted brand identities that make you feel something real.
Strategic brand identity and website design for small businesses who want to show up with clarity—and grow with confidence.
Your brand is more than just a logo.
It has an identity.
Your fonts, colors, graphics, and photos work together to tell a cohesive, professional, and real story of your business that charms your dream clients. Your aesthetic helps clients flow smoothly through working with you, reminding them they’re in the right place.
First impressions matter. If a new customer or client’s experience with your brand is inconsistent, your trust, quality, and clarity drops. Mixed messages prevent you from being able to build loyalty and sell your products or services. Brand consistency allows your customers to easily and immediately recognize, remember, and trust you.
Blending the parts of your personality that resonate with your audience into great design can make them fall in love with what you offer.
We can do that together.
Whether you’re starting fresh or reworking something that no longer fits, I help small business owners build brand identities and websites that do more than look good—they work.
My work sits at the intersection of design and strategy, balancing aesthetics with business practicality. I’ve shaped my services around what small business owners actually need to grow—clear, cohesive visuals with just enough structure to scale.
Branding
While the logo is your brand’s cornerstone, it’s the other elements that set your business apart.
The careful curation of a secondary logo, custom icons, fonts, and patterns offers versatility and brings your brand to life.
My branding packages come complete with these elements, custom tailored to fit your unique identity and make you stand out.
Your beautiful visual brand will be designed with intention, strategy, and will be ready to use when you need it.
Instead of second-guessing every design choice or wasting hours patching things together, you’ll have a ready-to-use brand kit that actually works.
The result? Clearer messaging. More cohesive marketing. A whole lot less overthinking.
What's Included:
- Strategy + Creative Direction
- Logo + Secondary Logo
- Custom Color Palette + Typography
- Supporting Graphics (icons, patterns, tagline marks)
- Stock image curation
- Brand Guidelines Manual.
Web Design
A website that reflects your brand and respects your time.
You don’t need a complicated, custom-coded site that costs more than your first car. You need something clean, strategic, and true to your brand—without the maintenance headache.
That’s why I often recommend Squarespace: flexible, intuitive, and fully brandable without the bloat. But if another platform fits better, I’ll guide you there.
Together, we’ll create a site that connects the dots between who you are and what your audience needs to see to trust you.
You’ll walk away with a cohesive, strategic site—and the clarity to manage it confidently on your own.
What's Included:
- Template customization (Squarespace 7.1)
- 5 Branded, Custom-Designed Pages
- Mobile-friendly layout + enhanced design with light custom code
- Social media and email integration
- Domain transfer + coming soon page
- Post-launch video tutorials
- 3 months of tech support
Who I Work With
I specialize in small, women-led, independently owned small businesses who want to show up with intention and don’t have time for unnecessary complexity. They might be artists, makers, coaches, shop owners, photographers, or something in between. What they share is a need for clarity, alignment, and a visual identity that feels like home.
Whether you’re just getting started or repositioning after years in business, I offer design that respects where you are and helps you grow where you’re going.
The Process: Designed with You, Not Just for You
Here’s how we’ll get from where you are to where you want to be:
01. Discovery
We start with a questionnaire and intentional conversation. I get to know the basics. Then, we dig deeper. We talk all about your goals, your audience, and that big why that gets you out of bed in the morning to make it happen. We’ll delve into what you want your brand to feel like. We’ll look at your current visuals (if you have them), talk through pain points, and uncover what’s been missing. Knowing this (knowing YOU) helps me craft the perfectly-fitted custom brand identity to make your project stand out.
02. Brand Strategy
I research your competitors, your audience and everything in between—then distill it all into a clear, practical plan. You’ll see this come to life in a mood board and creative direction presentation that sets the tone for everything that follows. I’m not choosing colors just because they’re pretty—we’re making decisions that serve your goals.
03. Visual Identity
Here’s where the design magic happens. I breathe life into your brand identity. I craft a cohesive visual system—logos, colors, type, graphics. I’ll guide you through it with a video walk-through and two rounds of refinement. Upon your approval, I’ll send you a set of polished, flexible assets you can actually use—and a brand guidelines manual that shows you how.
04. Web Design (If Included)
If we’re building out a website, this is where the brand takes shape online. I’ll design a custom Squarespace site based on your new identity, with strategic layouts, smart navigation, and branded visuals that support your message. You’ll also get personalized video tutorials and three months of tech support, so you’re never left in the dark.
05. Launch-Ready Confidence
You’ll walk away with a brand that’s not just attractive—but intentional, strategic, and entirely your own. Everything is delivered in an organized package, so you can confidently update your site, post on social media, and market your business without second-guessing your visuals. Clarity replaces chaos. And you can finally stop hiding behind a logo you outgrew three years ago.
This is collaborative brand strategy and web design, not a vending machine. I don’t disappear for three weeks and return with a logo you’re expected to love. Instead, we work together in stages—each one designed to build clarity, confidence, and alignment before we move forward.
Whether you come in with a clear vision or a dozen scattered ideas, I’ll help you make sense of what fits, what’s working, and what’s worth letting go.
I’ll guide you through what matters, explain the strategy behind each step, and invite your input in a way that feels collaborative, not overwhelming. I follow the same core process every time: one that’s structured enough to keep things moving and flexible enough to adapt to real life.
Need photography that’s actually on-brand?
Food | Products | Interiors
Brand photography rooted in your identity.
Once you have the visuals that make your audience feel something real. Follow that with images that are real.
Real food, real homes, real products — the real things about your brand presented just the way you imagine to move your business forward.
Brand photography showcases the real you – presented in a way that resonates with your ideal customer. These photos tell a deeper story about your brand, revealing your purpose and why you’re the perfect fit for them.
I offer custom photography services for food, interiors, and products in the Pittsburgh area. These can be added to any branding or web design package, helping you create a fully cohesive experience across print, web, and social.
Working with a designer who understands your brand identity is a strategic advantage. We can curate photos that seamlessly integrate with your existing brand identity, saving you time and effort. The result? A collection of beautiful, social media-ready images that perfectly capture your brand’s personality and aesthetic.
Available as an Add-On or Standalone Service. Photography Options:
- Food & Product Styling
- Interior Spaces (cafés, studios, shops)
- Product Photography
Not Sure Where to Start?
There’s no one-size-fits-all solution here—and that’s a good thing. My approach is designed to meet you where you are and build from there.
