Your brand is more than just a logo.
It has an identity.
Your fonts, colors, graphics, and photos work together to tell a cohesive, professional, and real story of your business that charms your dream clients. Your aesthetic helps clients flow smoothly through working with you, reminding them they’re in the right place.
STEP .01
DISCOVERY
We start with a questionnaire and intentional conversation to unearth your project. I get to know the basics. Then, we dig deeper. We talk all about your goals, your audience, and that big why that gets you out of bed in the morning to make it happen. Knowing this (knowing YOU) helps me craft the perfectly-fitted custom brand identity to make your project stand out.
STEP .02
CRAFTING the VISION
I’ll take it from here. This is where the fun begins! I research your inspirations, your competitors, your audience and everything in between. I strategically create a visual concept complete with whatever deliverables (think logo, website, business cards) we discussed. I breathe life into your brand identity.
STEP .03
the REVEAL
The exciting part. Time to take a peek at what we’ve built together. We step through the final phases. I send you proofs to review with easy video walkthroughs of your new identity, and I consider your feedback. You get two rounds of refinement. Once we reach the moment of creating the perfect visual for you, I package it up and send it your way in a format that’s easy to understand and implement immediately.
Client Kind Words
Kalie recently completed a brand new website design for my real estate business. This is the second time I have worked with Kalie on a creative branding project. I cannot say enough good things about her ability to understand my needs and vision and actually turn it into a visual product.
I am absolutely in love with my new website, and continuously receive compliments that it is the “best real estate website in Pittsburgh!” Kalie was patient with several rounds of feedback and ultimately executed on every little detail. If there was ever any request she couldn’t personally fulfill (which was very rare), she took it upon herself to connect me with someone who could. Highly highly recommend for your branding needs, not only for a great product but also for an excellent client care experience.
Emily Fraser of The Fraser Team
Together We Can Build Beautiful Things
BRAND IDENTITY
Brand Strategy
Logo
Secondary Logo
Icons and/or Initials
Coordinating Pattern
Color Palette
Font Selection
Curated Stock Photos
One tagline or Other Identity Element
Brand Standards Manual
WEB DESIGN
5 Page Website Design
Domain Transfer (If Required)
Color/Font Implementation
Stock Photo Curation (If Necessary)
Semi-Custom Code to Enhance Design
“Coming Soon” Page (If Necessary)
Mobile Optimization
Social Media Integration
Lead/Contact Form Integration
Post-Project Video Tutorials
Three Months of Technical Support Post-Launch
PRINT DESIGN
MARKETING COLLATERAL
Business Cards, Sales Sheets, Postcards, Brochures, Flyers…
RESTAURANT COLLATERAL
Menus, Marketing, Signage…
PRODUCT PACKAGING
Boxes, Bottles, Labels, Tags, Stickers, Stamps…
SOCIAL MEDIA
Facebook Cover Image
Profile Image Design
Facebook/Instagram Post Templates
Facebook/Instagram Story Templates
PHOTOGRAPHY
Interiors
Food
Products
Lookbooks
Styled stock
Conceptual photos
CUSTOM PROJECTS
Need something else? Any of these services can be added onto the brand packages or booked separately as a stand-alone project.
Are You Thinking
What if I Just Want a Website?
The reason I don’t offer a stand-alone website design package is because the branding aspect is crucial to any website’s design. It is also during the branding process that I develop a strategy considering your clients, competitors, goals, and mission. Which helps serve as a road map for any and all of our designs. Often, you may already have a logo to work with but the remaining elements of your brand (like your fonts, colors, imagery, and graphics) need a little bit of help.
