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Kalie Berkey Creative

Strategic branding and web design studio for creative entrepreneurs and small businesses.

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The Small Service Business Software Stack I Recommend (And Why It Isn’t Always What I Use)

Branding Strategies, Tools & Resources

Your client experience starts long before you deliver your service. Discover how the small service business software behind your business shapes your brand and build trust.

Featured Image - Joy, Delivered Alternative Logo

Case Study – Joy, Delivered

Branding Strategies, Case Studies, Design Process & Workflow

A branding case study of Joy, Delivered, exploring how a refined visual system elevated perception and aligned with a premium gifting experience.

Woman Taking Self-Portrait in Mirror

Why Your Website Isn’t Getting Inquiries (Even If Traffic Is Fine)

Branding Strategies, Small Business and Marketing Tips, Website Design

Website not getting inquiries even with steady traffic? Learn why visits don’t convert and how to turn interest into trust that leads to aligned client inquiries.

Vintage Alarm Clock

How to Know When Your Brand Has Outgrown DIY

Branding Strategies, Tips for DIY Design

How to know when your brand has outgrown DIY branding and what usually changes when small businesses move from templates to strategic brand design.

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What a Strategic Brand Actually Includes (And What It Doesn’t)

Branding Strategies, Design Process & Workflow

What does a brand designer do? This post explains what a strategic brand actually includes, what it doesn’t, and how brand strategy differs from logo design.

Stack of Photos

Why Photo Retouching Isn’t About Perfection (It’s About Brand Clarity)

Branding Strategies, Photography

Photo retouching isn’t about perfection. Learn how strategy-led editing supports your brand story and creates cohesive, intentional visuals.

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Hi there, I'm Kalie


Just like you, I’m a woman who built my business and brand from the ground up.


When it comes to building yours, the design process doesn’t have to be scary. It can be accessible. It can be personal. It can be invigorating.


You know that feeling when you took the plunge with your business? That feeling of, “Wow, I’m really doing this?” That flutter when you wake up each day knowing you’re building something awesome?


Having an elevated visual brand takes that feeling up a notch. Not just for you, but for those you serve.

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  • Behind-the-Scenes (4)
  • Branding Strategies (19)
  • Case Studies (2)
  • Design Process & Workflow (8)
  • Featured (6)
  • Photography (3)
  • Small Business and Marketing Tips (14)
  • Tips for DIY Design (8)
  • Tools & Resources (2)
  • Website Design (8)

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Custom branding and web design that empowers small businesses to take the reins.

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