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Kalie Berkey

Strategic branding and web design studio for entrepreneurs and small businesses in creative industries.

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Welcome

Client Spotlight – BEnjamin P. O’Leary
Client Spotlight – The Women’s Collective Pittsburgh PA
Client Spotlight – Taylor Fowler Writing & Communications
Design and Photography Portfolio
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I'm more of a behind-the-scenes girl. I prefer the I'm more of a behind-the-scenes girl. I prefer the viewfinder side of a camera but I know showing the personality behind the name is important. It's important because I am asking you to trust me to interpret and describe your business, your living, your passion in a way that you may not be able to. When I am designing a brand I get to know all the ins and outs of your business. I ask you a million questions and challenge you to dig deep for the answers so it's only fair that you get to know the woman behind the curtain a little better.

My day-to-day isn’t just about choosing color palettes and fonts: it’s about learning, problem-solving, and looking at things from a new perspective. It’s about delving in and revealing what makes your business tick.

But what lights me up?
Caramel coffee. Photo walks. Popcorn in a dark movie theater. Minimal typography. Sending postcards. Antiquing. Intimate gatherings. Muted tones. Road trips. Slow mornings. Tiramisu. Stamps in my passport. Vintage books. The rare lover of winter.

The design process doesn’t have to be scary. It can be accessible. It can be personal. It can be invigorating. My business model is not about quantity, it's about working with unique individuals who are excited about the design process and have a thoughtful approach.

Current client wishlist:
Restaurants / Cafes
Breweries / Wineries
Homeware / Clothing Boutiques
Bakeries

Now that you have a little more insight into my inspirations, let's build something beautiful together.

Photo by the amazing @hotmetalstudio
Congratulations to @BenjaminO'Leary on the launch Congratulations to @BenjaminO'Leary on the launch of his new brand.

Benjamin is a full-service real estate agent with a professional background, and accounting and advisory experience. He wanted his brand to feel classic and traditional yet still casual. He wanted a clean minimal feel that was friendly and professional. So together we built a logo system and coordinating elements that feel elegant but still approachable to clients of all budgets. It balances luxury with comfort and masculinity with femininity. The result is polished but approachable. I'm looking forward to seeing what comes next for Benjamin and how we can continue to build his visual identity.
Client Spotlight: @randalladvocacy provides servi Client Spotlight:

@randalladvocacy provides services to parents of students having difficulty in school to help them successfully navigate the process with the school to address the issue.

Together we built out a set of logos, a new color palette a tagline and signature graphic, a typography system, and a set of hand-drawn icons. We then built out her website, business cards, and a set of social media graphics. Visit the link in my bio to see the whole brand.
This time of year I always find myself asking what This time of year I always find myself asking what's most important to me, what's a priority, what should I re-evaluate? Most people feel this way with the start of the new year or during the renewal in spring. But there is just something about the doldrums of winter that begs me to realign. So I’ve been absent doing just that. 

This week's reflection included future travel destinations. So I am letting my mind wander back to my last big trip. Prague. 

#wheretogonext.
#femalebusinessowner Spotlight: @silvermoonstrate #femalebusinessowner Spotlight:

@silvermoonstrategies collaborates with businesses, schools, universities, community agencies, and nonprofits to prevent violence and promote healthy relationships and a safer world.

The founder, Julie Evans, wanted the brand to feel approachable, sincere, and make it clear that she believes that prevention is possible. So together we built a logo system and coordinating elements to portray the stillness of prevention over the discord of treatment after an incident has occurred. The color palette and imagery are moody and are a nod to her unique business name. 

If you are interested in implementing innovative, research-based practices that prevent violence and promote safe and healthy relationships for your business or school, be sure to reach out to Julie for help.
A silver lining to staying home most of 2020 was t A silver lining to staying home most of 2020 was that I got into crafting my own cocktails at home. A sprig of rosemary from my garden really kicked this simple vodka, lime, and soda up a notch. Have any favorite at-home cocktails you'd like to share? Cheers to the weekend!
Congratulations to @Taylorfowler on the launch of Congratulations to @Taylorfowler on the launch of her new website! Taylor is a writing and communications consultant that strives to work with mission driven organizations and entrepreneurs. Together she and I crafted :

A set of logos, initials, a tagline graphic, custom icons, colors and fonts.
Business cards with a spot gloss that gave the pattern a little extra special touch. 
A brand new customized @squarespace website. 
(Not to mention my own website's copy.) 

To see more of Taylor's brand check out the link in my bio. And if you find yourself needing to find the right words to authentically tell your story hop over to taylorfowler.com
It's that time of year again where I’m taking my It's that time of year again where I’m taking my annual creative sabbatical - working on personal projects that inspire me, so that I can return to work full of fresh ideas. This year was certainly one that could use some extra reflection so I’ll be away until the start of the new year. In the meantime I'm wishing you all a wonderful holiday.

             

Pittsburgh, PA | Kalie Berkey © 2022