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Kalie Berkey Creative

Strategic branding and web design studio for creative entrepreneurs and small businesses.

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October 15, 2026

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Posts

  • Welcome to Kalie Berkey Creative
  • Leveraging Your Website as the Base of Operations​
  • Unleashing the Power of Secondary Brand Elements
  • 3 Benefits of Branding For Your Small Business
  • Why Your Brand Needs More Than Just a Logo
  • Branding: What It Is and Why It Matters for Your Small Business
  • The Importance of Consistency in Branding
  • Design Psychology: How Visuals Impact Your Customers’ Perceptions
  • A Guide to Common Design Jargon
  • Making Your Custom Brand Design Work for You
  • Critique Like a Pro: How to Give Effective Feedback on Design Concepts
  • Design Deconstructed: Core Principles Explained
  • Write Your Own Website Copy Like a Pro (Even if You’re Not One)
  • From Vision to Reality: The Creative Process Behind a Standout Brand & Website
  • Make Your Website Unmistakably You: How to Reflect Your Brand Personality
  • Design 101: Master the Fundamentals for Stunning Visuals
  • The Evolution of a Logo: Why Sketching Is the Last Step, Not the First
  • Crafting Your Visual Narrative: Tips for Selecting the Right Photos for Your Website and Social Media
  • The Role of Responsive Design in Today’s Mobile-First World
  • Why Consistent Photography Matters for Your Brand’s Visual Identity
  • Translating Strategy into Shape
  • Why Does My Instagram Grid Feel Messy?
  • 3 Stories That Inspire People to Buy
  • Case Study – Chance Teodori
  • What Happens Before the Logo: A Strategic Brand Identity Process
  • Why Photo Retouching Isn’t About Perfection (It’s About Brand Clarity)
  • What a Strategic Brand Actually Includes (And What It Doesn’t)
  • How to Know When Your Brand Has Outgrown DIY
  • Why Your Website Isn’t Getting Inquiries (Even If Traffic Is Fine)
  • Case Study – Joy, Delivered
  • The Small Service Business Software Stack I Recommend (And Why It Isn’t Always What I Use)

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  • About
  • Questionnaire – Interior Photography
  • Hi Neighbor
  • Questionnaire – Product Photography
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  • Welcome Guide – Professional
  • Empower Your Future Success
  • Photography – Food
  • Empower Your Future Success – Professional
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  • Photography – Interiors

Portfolio

  • VolunTOTs of Southwestern PA
  • Food Photography
  • Silver Moon Strategies
  • Taylor Fowler
  • Babb & Mack Design Co.
  • Benjamin P. O’Leary Real Estate Agent
  • Interior Photography
  • Timber & Steel
  • Mazur Kraemer Law Group
  • Fig & Thistle Vintage
  • Modern Dwell Interiors
  • Chance Teodori – Real Estate Agent

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Portfolio Categories

  • Logos
  • Print
  • Web Design
  • Photography

You might also like

  • Branding for your small business

    3 Benefits of Branding For Your Small Business

  • Why Your Brand Needs More Than Just a Logo

  • Hands pinning images to a board

    Making Your Custom Brand Design Work for You

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Hi there, I'm Kalie


Just like you, I’m a woman who built my business and brand from the ground up.


When it comes to building yours, the design process doesn’t have to be scary. It can be accessible. It can be personal. It can be invigorating.


You know that feeling when you took the plunge with your business? That feeling of, “Wow, I’m really doing this?” That flutter when you wake up each day knowing you’re building something awesome?


Having an elevated visual brand takes that feeling up a notch. Not just for you, but for those you serve.

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Categories

  • Behind-the-Scenes (4)
  • Branding Strategies (19)
  • Case Studies (2)
  • Design Process & Workflow (8)
  • Featured (6)
  • Photography (3)
  • Small Business and Marketing Tips (14)
  • Tips for DIY Design (8)
  • Tools & Resources (2)
  • Website Design (8)

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Custom branding and web design that empowers small businesses to take the reins.

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