noun | ˈbrand | ī-ˈden-tə-tē |
is more than just a logo.
It has identity. Your fonts, colors, graphics, and photos work together to tell a cohesive, professional, and real story of your business that charms your dream clients. Your aesthetic helps clients flow smoothly through working with you, reminding them they’re in the right place.
Brand Identity Process
We start with a questionnaire and intentional conversation to unearth your project. I get to know the basics. Then, we dig deeper. We talk all about your goals, your audience, and that big why that gets you out of bed in the morning to make it happen. Knowing this (knowing YOU) helps me craft the perfectly-fitted custom brand identity to make your project stand out.
CRAFTING the VISION
I’ll take it from here. This is where the fun begins! I research your inspirations, your competitors, your audience and everything in between. I strategically create a visual concept complete with whatever deliverables (think logo, website, business cards) we discussed. I breathe life into your brand identity.
The exciting part. Time to take a peek at what we’ve built together. We step through the final phases. I send you proofs to review with easy video walkthroughs of your new identity, and I consider your feedback. You get two rounds of refinement. Once we reach the moment of creating the perfect visual for you, I package it up and send it your way in a format that’s easy to understand and implement immediately.
Kalie recently completed a brand new website design for my real estate business. This is the second time I have worked with Kalie on a creative branding project. I cannot say enough good things about her ability to understand my needs and vision and actually turn it into a visual product. I am absolutely in love with my new website, and continuously receive compliments that it is the “best real estate website in Pittsburgh!” Kalie was patient with several rounds of feedback and ultimately executed on every little detail. If there was ever any request she couldn’t personally fulfill (which was very rare), she took it upon herself to connect me with someone who could. Highly highly recommend for your branding needs, not only for a great product but also for an excellent client care experience.
Emily Fraser of The Fraser Team
Icons and/or Initials
Three Stock Photos
One tagline or other identity element
Greeting or Thank You Cards
Setting up Squarespace Account
Help Selecting a Template
Stock Photo Curation
Building Out Template with Text, Photos and Links
Facebook Cover Image
Profile Image Design
Facebook/Instagram Posts Design
Facebook/Instagram Story Images
Are You Thinking
What if I Just Want a Website?
The reason I don’t offer a stand alone website design package is because the branding aspect is crucial to any website’s design. It is also during the branding process that I develop a strategy considering your clients, competitors, goals and mission. Which help serve as a road map for any and all of our designs. Often, you may already have a logo to work with but the remaining elements of your brand (like your fonts, colors, imagery and graphics) need a little bit of help.