Timber & Steel, a custom furniture builder, operates in Aliquippa, PA. The company is known for its unique blend of artistry, craftsmanship, and sustainable practices. Timber & Steel’s founder has a background in contracting and international community development, focusing on revitalizing the local region, promoting sustainable industry practices, and teaching these skills to others.
Industry:
Custom Furniture Manufacturing
Location:
Greater Pittsburgh Region, Pennsylvania
Services Provided:
Brand Strategy & Web Design
Brand Identity Development:
Developed a color palette and moodboard that include olive green, charcoal gray, ivory, and cream shades. These colors symbolize stability, strength, growth, and a connection to the environment.
Chose a slightly imperfect sans-serif font to reflect modernism, simplicity, and eco-conscious attitudes. The font’s organic forms align with Timber & Steel’s focus on reclaimed materials and handmade uniqueness.
Web Design:
Created a website with a streamlined design process, allowing interior designers to choose from a predetermined set of furniture selections. This approach helps designers focus on other project aspects while trusting Timber & Steel’s expertise.
E-commerce Integration:
Implemented features to facilitate online orders, showcasing the client’s unique pieces and allowing for customization options
Brand Keywords:
Bold / Casual / Mature / Meaningful / Refined / Curious / Sustainable / Eco-Conscious / Local / Community
