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Brand Strategy & Web Design
Brand Identity Development:
Developed a color palette and moodboard inspired by the business’s namesake. The selected colors symbolize the gravity of their mission and the importance of prevention. The teal is a nod to the teal ribbon representing sexual assault awareness.
Chose a mix of serif and sans-serif fonts to convey authority and approachability. This typographical direction ensures the brand feels both accessible and professional.
Web Design:
Designed a streamlined and user-friendly website that reflects Silver Moon Strategies’ brand values and aesthetic. The website focuses on clear communication and easy navigation, ensuring visitors can quickly find information about their training programs, services, and resources. The modern and clean layout reinforces the brand’s professionalism and commitment to creating change, making it an engaging platform for current and prospective clients.
