Industry:
E-commerce, Vintage Resale
Location:
Services Provided:
Brand Identity Development
Branding:
Developed a strong brand identity that captures the essence of the client’s personal connection to vintage and their desire to share their passion with others. The brand story emphasizes the unique shopping experience offered by Fig & Thistle, positioning the business as a curator of exceptional vintage finds. The brand personality is warm, inviting, and eclectic, reflecting the founders’ personalities and the desired customer experience.
Visual Identity:
Created a distinctive visual identity that evokes a sense of nostalgia and charm. The color palette, inspired by nature, features moody purples, earthy greens, and neutral tones, balanced by a bold violet and accented with brassy hues. The typography, a sans-serif typeface with a handwritten quality, combines warmth and readability with a timeless, almost vintage aesthetic. Imagery is characterized by a moody, grainy style that depicts the fig and thistle in a wild, untamed manner, symbolizing the search for unique vintage pieces. This visual language creates a cohesive and immersive brand experience.
Brand Keywords:
Unique / Vintage / Eclectic, Stylish / Curated / Nostalgic / Charming / Authentic
