Chance Teodori came back for an update, not a reinvention. Her business had grown steadily, her reputation was solid, and the foundation we built together years earlier was still doing its job. What changed was the context around her. With Howard Hanna rolling out a refreshed brokerage identity, her personal brand needed to realign without losing the calm, client-first presence she was known for.
This project became less about introducing something new and more about bringing everything she already had into order. The result is a visual system that feels cohesive, intentional, and finally complete.
Industry:
Real Estate
Location:
Pittsburgh, Pennsylvania
Services Provided:
Brand Strategy, Visual Identity, Marketing Collateral
Visual Identity:
The foundation of this project was alignment. Chance’s original visual identity still reflected her values and the way she works, but it needed refinement to sit confidently alongside Howard Hanna’s updated brokerage branding.
We revisited her strategy, then adjusted color relationships, typography, and hierarchy to create a closer visual conversation between her personal brand and the brokerage identity.The visual system needed to do two things at once. Align with Howard Hanna’s updated brand while still allowing Chance’s personality and approach to lead.
Marketing Collateral:
Previously, Chance’s marketing materials had been created gradually, responding to immediate needs. Each piece was branded, but developed independently. Over time, that approach led to a collection of assets that felt slightly piecemeal.
For this refresh, we gathered everything and redesigned it as a single system. House flyers, timelines, social graphics, and supporting materials were all updated at once, using the refined visual identity as a consistent framework.
Seeing everything together allowed us to smooth inconsistencies and establish clear rules for layout, spacing, and emphasis. This consistency supports her process-driven approach and reinforces trust at every stage of the transaction. The result is a cohesive set of collateral that works as a whole. Easier to use, easier to maintain, and far more unified in how it shows up.
