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Kalie Berkey

Strategic branding and web design studio for entrepreneurs and small businesses in creative industries.

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Brand Photography

Capture moments that tell the story of your business.

Food & Beverage | Product | Interior Photography

You have the visuals that make your audience feel something real. Follow that with images that are real. 

Real food, real homes, real products — the real things about your brand presented just the way you imagine to move your business forward.

GET STARTED

Why invest in brand photography?

Brand photography brings abundance. On-brand images resonate with your audience, becoming an investment that brings them back for more.

You might be thinking, can I use stock photography to fill in the blanks? But quality stock photos cost money and still aren’t yours. Don’t waste dollars when you can invest in images that are exactly what you need.

Photos tell a deeper story of your business and pull back the curtain on exactly how and why you do what you do, and most importantly, why you’re the perfect fit.

And why work with your designer as your photographer?

We’ve already worked together on your brand, so I know your audience, competitors, and goals. I’ll know how to curate photos that blend seamlessly with the identity we’ve built for you.

I have your visuals in mind, so we can truly collaborate on your brand photography, saving you time and effort while being perfectly in line with your vision. It’s not quite like reading your mind, but pretty close. 

What you get working with me:

AUTHENTIC BRAND STORYTELLING

Remember, it’s all about making your people feel something real. We’ll tell your brand or business story with beautiful imagery carefully handcrafted to match your aesthetic. 

SOCIAL & WEB READY IMAGES

Custom brand photography makes sense of your style and is flexible enough to use across platforms, telling the world exactly who you are no matter where they find you. No more time spent searching for photos only to come up short with mismatched lighting, incorrect colors, and poor editing. You’ll have consistent images ready at your fingertips for your site and social media.

DIRECTION & DETAIL

You know details matter. With every photoshoot, we strategize your visual direction first so we can efficiently capture every characteristic that brings your brand personality to life. I limit the amount of clients I take at a time, ensuring every step of this process is catered to you.

Capturing your brand

The Photography Process

$550

DELIVERABLES

Photoshoot Strategy
1.5 Hour Natural Light Photoshoot
Online Gallery with at Least 15 Edited Images

01. THE VISION

Whether it’s closeups, details, flatlays, vignettes, wide angles, product shots or lifestyle, we fill the gaps in your brand photography by visualizing what food, product, or interior images you need. I send you a short questionnaire to reveal what inspires you and turn it into a strategy.

02. FINDING DIRECTION

I collect your answers and all we’ve discussed to form a plan for our shoot. At this stage, I send you a moodboard and present the initial concept to you. With your feedback and approval, we schedule a shoot and I send you notes on how to prepare.

04. PHOTOSHOOT

It’s time to bring your vision to life. On photoshoot day, I capture your images utilizing the direction we decided upon in a variety of compositions and layouts. This ensures you have the variety you need to never run out of fresh, engaging content. 

04. EDITING TO PERFECTION + DELIVERY

I enhance your images with color correction, retouching, lighting adjustments, and more. Don’t worry about the details — just rest assured that I’m making photo magic happen. At the end of it all, I send you a digital gallery with 15 of your ready-to-use, on brand images. 

READY TO TAKE THE first STEP?

Get IN TOUCH
Introducing..... Fig & Thistle An eclectic vintag Introducing.....

Fig & Thistle
An eclectic vintage Instagram shop

This is a passion project I get the pleasure of sharing with my fabulous pal Valerie.

We find genuine joy in a good search for a deal, collecting, and decorating our spaces, and finding new homes for the items we love. Now we are sharing that love with others and enjoying every minute of it. 

Our current obsessions include Mid Century Modern decor, brass, colorful glass, vintage books, and the occasional kitschy, fun, quirky, thing. 

To check out our finds visit our online shop @figandthistlevintage
So what exactly is branding?​​​​​​​​
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Your brand is how people perceive your company.​​​​​​​​
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Branding is the actions you take to build a certain image of your company.​​​​​​​​
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And your brand identity is the collection of tangible elements that together create one brand image. Things like your logo, color scheme, and typography selections, that's where I usually come in to help. ​​​​​​​​
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I specialize in building robust brand identities with mix-and-match elements, that my clients can utilize for their websites, printed marketing, and social media. But did you know that we can also include custom brand photography? Photos are a giant part of your brand identity. Let's approach them with the same strategy and intention we give the rest of your branding. Check out the link in my bio to see all the ways we can add custom photos to your brand and to see more of the chic brand identity of @babbandmackdesignco featured here.​​​​​​​​
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After every overseas trip, I make a small photo bo After every overseas trip, I make a small photo book to remember the experience. We haven't traveled much over the last few years so thumbing through our books has had to fulfill that wanderlust. But we recently booked our next adventure! We fly out in February, but I am already daydreaming about our itinerary. What destinations are on your travel bucket list?
I'm more of a behind-the-scenes girl. I prefer the I'm more of a behind-the-scenes girl. I prefer the viewfinder side of a camera but I know showing the personality behind the name is important. It's important because I am asking you to trust me to interpret and describe your business, your living, your passion in a way that you may not be able to. When I am designing a brand I get to know all the ins and outs of your business. I ask you a million questions and challenge you to dig deep for the answers so it's only fair that you get to know the woman behind the curtain a little better.

My day-to-day isn’t just about choosing color palettes and fonts: it’s about learning, problem-solving, and looking at things from a new perspective. It’s about delving in and revealing what makes your business tick.

But what lights me up?
Caramel coffee. Photo walks. Popcorn in a dark movie theater. Minimal typography. Sending postcards. Antiquing. Intimate gatherings. Muted tones. Road trips. Slow mornings. Tiramisu. Stamps in my passport. Vintage books. The rare lover of winter.

The design process doesn’t have to be scary. It can be accessible. It can be personal. It can be invigorating. My business model is not about quantity, it's about working with unique individuals who are excited about the design process and have a thoughtful approach.

Current client wishlist:
Restaurants / Cafes
Breweries / Wineries
Homeware / Clothing Boutiques
Bakeries

Now that you have a little more insight into my inspirations, let's build something beautiful together.

Photo by the amazing @hotmetalstudio
Congratulations to @BenjaminO'Leary on the launch Congratulations to @BenjaminO'Leary on the launch of his new brand.

Benjamin is a full-service real estate agent with a professional background, and accounting and advisory experience. He wanted his brand to feel classic and traditional yet still casual. He wanted a clean minimal feel that was friendly and professional. So together we built a logo system and coordinating elements that feel elegant but still approachable to clients of all budgets. It balances luxury with comfort and masculinity with femininity. The result is polished but approachable. I'm looking forward to seeing what comes next for Benjamin and how we can continue to build his visual identity.
Client Spotlight: @randalladvocacy provides servi Client Spotlight:

@randalladvocacy provides services to parents of students having difficulty in school to help them successfully navigate the process with the school to address the issue.

Together we built out a set of logos, a new color palette a tagline and signature graphic, a typography system, and a set of hand-drawn icons. We then built out her website, business cards, and a set of social media graphics. Visit the link in my bio to see the whole brand.
This time of year I always find myself asking what This time of year I always find myself asking what's most important to me, what's a priority, what should I re-evaluate? Most people feel this way with the start of the new year or during the renewal in spring. But there is just something about the doldrums of winter that begs me to realign. So I’ve been absent doing just that. 

This week's reflection included future travel destinations. So I am letting my mind wander back to my last big trip. Prague. 

#wheretogonext.
#femalebusinessowner Spotlight: @silvermoonstrate #femalebusinessowner Spotlight:

@silvermoonstrategies collaborates with businesses, schools, universities, community agencies, and nonprofits to prevent violence and promote healthy relationships and a safer world.

The founder, Julie Evans, wanted the brand to feel approachable, sincere, and make it clear that she believes that prevention is possible. So together we built a logo system and coordinating elements to portray the stillness of prevention over the discord of treatment after an incident has occurred. The color palette and imagery are moody and are a nod to her unique business name. 

If you are interested in implementing innovative, research-based practices that prevent violence and promote safe and healthy relationships for your business or school, be sure to reach out to Julie for help.

             

Pittsburgh, PA | Kalie Berkey © 2023