NEW BRANDING CLIENT QUESTIONNAIRE

New Branding Client Questionnaire

Thank you so much for taking the time to sit down and answer my many questions.

A LITTLE ABOUT THE PROCESS

When I design a new logo concept for a business I also include a secondary logo, typography choice, other identity elements and color selection as well as a style guide. I design brand packages in this way because a single logo in itself doesn’t really make the full impact on customers. The more cohesive all those pieces are together, the more professional and put together you look.

  • You will have a beautiful visual brand with intention and strategy behind it.
  • It helps you make more effective design decisions on your own.
    You will have the tools you need to be consistent and cohesive in your marketing and communications.
  •  All your design decisions will have been made, the files will have been created, and your library of visual branding marks and elements will be there when you need them.

Design time for a brand package usually takes approximately 10 hours over the course of a few weeks of back and forth. Once the branding package is finalized we can tackle any other projects you may have.

Please fill out the form below to the best of your ability. Your answers really help me get you know you better and to infuse more of your personality into anything we build together.

    Frequently Asked Questions

    WHAT IF I DON'T HAVE AN ANSWER FOR A REQUIRED FIELD?

    Just type “none” into the answer box.

    HOW DO I LINK TO IMAGES?

    Simply right click on the image you like and select, “view image” a new webpage will open up. Copy and paste that page’s URL into the answer box.

    HOW DO I SEND YOU MY LOGO?

    After I’ve had a chance to review your answers and we’ve talked more about your project I’ll ask you to email me you logo.

    HOW LONG DOES A BRAND PACKAGE DESIGN TAKE?

    Each brand package takes approximately 2 – 5 weeks to complete; dependent upon client response time and feedback as well as the specific scope of work for your unique project.

    HOW DO WE COMMUNICATE THROUGHOUT THE DESIGN PROCESS?

    Email is preferred so that I can keep consistent track of all of your notes in one place. I offer unlimited email, phone, and video call support during the duration of your design project’s timeline.

    WHAT TYPES OF FILES ARE INCLUDED IN EACH BRAND PACKAGE?

    All final logo designs come in all popular file formats including JPG, PNG, and EPS files. Print projects are provided in PDF format. Social media graphics and other web elements are provided as JPG’s or PNG files.

    WHAT PROGRAMS DO YOU USE TO DESIGN MY BRAND ELEMENTS?

    I use the Adobe Creative Suite; specifically, Photoshop, Illustrator and Indesign to design and develop your specific design elements. Templates are created in your software of choice.

    ARE THE FILES EDITABLE?

    All logos, printed pieces, and social media graphics will be finalized set pieces (not editable). If specified in advance, template files can be created so that you can edit them where necessary.

    WHO ORDERS MY PRINTED PIECES?

    You are responsible for ordering any printing of your brand collateral items including business cards, stationery, flyers etc… but I’m happy to assist you in placing these orders at the end of your project if you would like my assistance. I do know local and online vendors that I can recommend.

    DO YOU PROVIDE TEXT AND PHOTOS?

    You are responsible for any and all text that appears in your print, or online designs (including spelling and grammar changes). If you’d like to use your own photos those need to be collected and organized for each project. If you do not have any images I am happy to select stock photos for your projects. The cost of each stock photo used in the final designs will be added to your monthly invoice. If you are local to Pittsburgh I am available to photograph your products/spaces.

    HOW MANY OTHER CLIENTS DO YOU WORK WITH AT A TIME?

    In order to provide the level of quality and dedication that I believe my clients deserve, I only work with 1 – 3 clients at any given point. This allows me to work much more intimately with my clients and reply much faster.

    HOW DO I PAY FOR MY PROJECTS?

    On the first of each month I’ll send you an invoice itemizing my time. I am happy to accept Paypal, Venmo or if sending a check is easier that works great too.