“Design is the silent ambassador of your brand.”
– Paul Rand
YOUR BRAND CONVEYS THE
WAY YOU WANT YOUR AUDIENCE TO FEEL
When a new customer encounters your website or social media do you want them to feel like they are meeting a company that is trustworthy, dependable and enduring or do you want them to feel like they are meeting a company that is innovative, cutting edge, and creative. Perhaps they should feel pampered and indulgent or chic and trendy. All of these feelings and everything in between can be conveyed by your company’s visuals.
BRANDING IS THE FULL EXPERIENCE SOMEONE HAS WITH
EVERY TOUCH POINT OF YOUR BUSINESS
No matter how a customer interacts with your company they should encounter a cohesive experience. When brands expose people to inconsistent elements, their audience may not recognize them. You risk coming across as untrustworthy, low-quality, and unpolished. These mixed messages can get in the way of your company’s ability to sell products and build customer loyalty. Brand consistency helps to build awareness that allows the customer to easily and immediately recognize, remember and trust you.
A COHESIVE BRAND GIVES YOU
So you have a logo. Can it hold up in any situation? When it’s sized down really small, is it still legible? When it comes to social media, do you have your logo as your profile picture, in your header image and repeated again on every post? Does it start to feel repetitive? Having a set of brand elements gives you so much versatility in your business, especially for your social media. It helps you make more effective design decisions on your own. You will have the tools you need to be consistent and cohesive in your marketing and communications. No more searching for an instagram template or deciding what font to use on a flyer. All those decisions will have been made, the files will have been created, and your library of visual branding marks and elements will be there when you need them.
FOR ALL OF THESE REASONS
I CREATE ROBUST BRANDING PACKAGES
Your logo is the keystone of your brand but it’s all of these other elements that will really set your business apart. The careful curation of your brand’s colors, fonts and photography combined with the addition of a secondary logo, custom icons and patterns bring your brand to life. It’s hard to convey the entire soul of your business in a single logo. So often it is these other elements that give your brand it’s own unique personality. The more cohesive all those pieces are together, the more professional and put together you look. This is why I offer branding packages, complete with all of these elements, custom tailored to fit your small business’ unique identity.
You will have a beautiful visual brand with intention and strategy behind it. It will help you make more effective design decisions on your own. Your library of visual branding marks and elements will be there when you need them.
READY TO GET YOUR own SET OF BRAND ELEMENTS?
Set up a time to chat using my online calendar