“It’s our job to encourage each other to discover that uniqueness and to provide ways of developing its expression.”
-Fred Rogers
Branding is more than just good design, it’s making your audience feel something real.
Do you want clients and customers who meet your brand to feel like you’re trustworthy, dependable, and enduring? Do you want them to feel taken care of? Invigorated?
Blending the parts of your personality that resonate with your audience into great design can make them fall in love with what you offer.
We can do that, together.
Branding is the experience someone has with your business. First impressions matter. If a new customer or client’s experience with your brand is inconsistent, your trust, quality, and clarity drops. Mixed messages prevent you from being able to build loyalty and sell your products or services. Brand consistency allows your customers to easily and immediately recognize, remember, and trust you.
I create robust brand packages for standout entrepreneurs and small businesses.
Your brand is your identity. Your fonts, colors, graphics, and photos work together to tell a cohesive, professional, and real story of your business. Your aesthetic helps clients flow smoothly through working with you, reminding them they’re in the right place.
While the logo is your brand’s cornerstone, it’s the other elements that set your business apart. Does using your logo on every marketing piece or social media post feel repetitive? Does your logo get lost when resized? Does it feel ingenuine to sift through overused templates and place your logo on them, with no idea what font to use next?
The careful curation of a secondary logo, custom icons, fonts, and patterns offer versatility and bring your brand to life. Every design decision will have been made, the files created, and a library of marks and elements will be ready to use when you need them.
My branding packages come complete with these elements, custom tailored to fit your unique identity and make you stand out.
Your beautiful visual brand will be designed with intention, strategy, and will be ready to use when you need it.
PROFESSIONAL PACKAGE
$3,000
DISCOVERY SESSION
BRAND STRATEGY
Creative Direction Presentation
Mood Board
VISUAL IDENTITY
Logo & Secondary Logo
Custom Color Palette
Icons and/or Initials
Tagline Graphic
Coordinating Pattern
Curated Stock Photos
Custom Font Selection
BRAND GUIDELINES MANUAL
Details Best Practices for Utilizing Your Graphics
Image & Photography Guidelines
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A Build-Out of a Squarespace Website Template
Timeframe: 6-8 weeks.
Includes two rounds of revisions for branding and two for web design.
Website Template Build-out Includes
- 5 Custom Designed Pages (Squarespace 7.1)
- Domain Transfer Included
- Branded Design with Custom Colors & Fonts
- Enhanced Design with Custom Code
- “Coming Soon” Page
- Mobile-Friendly Design
- Social Media & Lead Capture Integration
- Post-Launch Video Tutorials for Squarespace Editing
- 3 Months of Technical Support
Not included in Website Template Build-out
- Hosting and Domain fees. These Fees are Payable Directly to Squarespace.
- Copywriting
- Search Engine Optimization
- E-Commerce (Online Shop)
- Subscriptions/Membership Service
- Extra Online Forms
- Photography Or Stock Image Licenses
- Desktop and Web Font Licenses
- Plugin Licensing (If Requiring Specific Plugins)
- Product, Interior or Food Photography Can be Added for an Additional Cost.
The Process
01. Chat
We’ll hop on a phone or video chat to discuss your business, goals, audience, and the big why that gets you out of bed to do this work every day. We’ll also discuss any branding ideas you may already have.
02. Submit Down Payment
Your project will be split into three payments. The first third is due up front in order for the project to begin.
03. Discovery
You’ll receive a short questionnaire that helps me understand your brand.
04. Brand Strategy Development
(Approximately One Week)
I research your inspirations, competitors, audience, and everything in between. I collect what we’ve discussed and develop a succinct brand strategy and direction. I’ll create your moodboard, color palette, and font direction and present the initial concept to you
05. Brand Exploration + Development
(Approximately Two Weeks)
This is where the fun begins. I build the first reveal of your logo and other elements. I strategically create a visual concept and breathe life into your brand identity.
07. Submit Payment PAYMENT
Your second payment is due in order to receive your brand graphics.
08. Get Your Final Brand
Together, we created something beautiful! With your final approval and payment, you’ll receive your logo and other brand elements packaged up in a way that’s easy for you to navigate and save in a safe spot.
09. Start with Web Design Essentials
I send an invitation to create a Squarespace account or request an invitation to contribute to your already existing account. I’ll also get any other login information I need for integrations, like your current domain or hosting accounts, scheduling software, or email marketing accounts, so I can implement those as I build your design. At this time, I also need your completed copywriting and photos for the site.
10. Web Design Draft and Delivery
(Approximately Two Weeks)
I build the design and layout of your website utilizing your new brand elements. I custom code the mobile version of the website and when both are finished, send you a link to preview the design with a video walkthrough of each page.
11. Review the Initial Web Design
We’ll discuss any refinements you would like to make. Two additional rounds of refinements are included in the Professional package. I’ll make the requested changes or offer my professional insight on strategies that might work best to achieve your desired results.
12. Submit Payment
With your approval of the design, your final payment is due in order to receive final control of your website.
13. Website Finishings & Launch Time
I test all the web links and forms (which requires a little bit of coordination from you) and I make sure your integrations are working properly. Then, your website is ready! We set your page to public and I do a final hand-off including tutorial videos that empower you to update on your terms as your business grows.
Frequently Asked Questions
How do we communicate throughout the design process?
Email is preferred so that I can keep a consistent record of your notes. I offer unlimited email, phone, and video call support during the duration of your design project’s timeline.
What programs do you use to design my brand elements?
I use Adobe Creative Suite (Photoshop, Illustrator, and InDesign). Upon special request, editable templates are created in the software of your choice such as Microsoft Word, Pages, or Canva.
What types of files are included in each brand package?
All final logo designs come in all popular file formats including JPG, PNG, and EPS files. Print projects are provided in PDF format. Social media graphics and other web elements are provided as JPG or PNG files.
Do you provide text and photos?
I do not provide writing services. You are responsible for any and all text that appears in your print or online designs, including spelling and grammar accuracy. I will not change what you send me, so be completely sure that your text is correct. Or if you need a helping hand I can get you in touch with an amazing copywriter.
If you’d like to use your own photos, those must be provided to me in an organized manner for each project. If you do not have any images, I am happy to select stock photos. The cost of each stock photo used in the final designs will be added to your invoice. If you are local to Pittsburgh, I am available to photograph your products, spaces or food.
Are the files editable?
All logos, printed pieces, and social media graphics will be finalized set pieces (not editable). If specified in advance, template files can be created so that you can edit them where necessary.
How many clients do you work with at a time?
In order to provide the level of quality and dedication that I believe my clients deserve, I only work with 1 – 3 clients at any given point. This allows me to work much more intimately with my clients and reply much faster.
Why use Squarespace for a website template?
Squarespace offers web hosting, domain name registration, and design all rolled into one service. Their platform is user friendly, so even a web novice can maintain a site without the need to hire a developer. Squarespace templates are also customizable. With a little coding magic on the back end, I can transform something generic into a tailored brand experience without the timeline and hefty price tag of completely custom coded website.
How do I pay for my projects?
A 50% deposit is required to book your branding package. The final 50% is due upon completion of the project. Once your package is paid in full, I’ll send you a zipped folder with your final deliverables. Other design projects are charged at a $45/hr rate and are invoiced on the first of each month. I am happy to accept Venmo, credit cards via Paypal, or checks.
When are you available?
I keep a 9am to 5pm Monday – Friday schedule. Feel free to contact me with questions or send projects my way after hours, but I won’t respond until business hours resume.
Photography
Food | Products | Interiors
Once you have the visuals that make your audience feel something real.
Follow that with images that are real.
Real food, real homes, real products — the real things about your brand presented just the way you imagine to move your business forward.
Brand photography showcases the real you – presented in a way that resonates with your ideal customer. These photos tell a deeper story about your brand, revealing your purpose and why you’re the perfect fit for them.
Working with a designer who understands your brand identity is a strategic advantage. We can curate photos that seamlessly integrate with your existing brand identity, saving you time and effort. The result? A collection of beautiful, social media-ready images that perfectly capture your brand’s personality and aesthetic.
