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Kalie Berkey

Strategic branding and web design studio for entrepreneurs and small businesses in creative industries.

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Branding Questionnaire

Branding Questionnaire

Having an elevated visual brand takes your business up a notch.

Not just for you, but for those you serve.

    THE BASICS:

    YOUR BUSINESS:

    YOUR AUDIENCE:

    Describe your typical customer/client. Or if you are looking to attract new types of clients describe your ideal customer/client.

    YOUR COMPETITION:

    YOUR VISUALS:

    Which of these words is a better fit for your brand?

    ClassicModern

    FormalCasual

    CalmEnergetic

    YouthfulMature

    High EndCost-effective

    PlayfulElevated

    MinimalLavish

    SpringSummerFallWinter

    Frequently Asked Questions

    What if I don't have an answer to a required question?

    Just type “none” into the answer box.

    How do I link to online images?

    Simply, right-click on the image you like and select, “view image” a new webpage will open up. Copy and paste that page’s URL into the answer box.

    How do I send you my logo?

    After I’ve had a chance to review your answers and we’ve talked more about your project I’ll ask you to email me your logo in the format it was created, preferably as a vector file.

    How do we communicate throughout the design process?

    Email is preferred so that I can keep a consistent record of your notes. I offer unlimited email, phone, and video call support during the duration of your design project’s timeline.

    What software do you use to design my project's elements?

    I use Adobe Creative Suite (Photoshop, Illustrator, and InDesign). Upon special request, editable templates are created in the software of your choice such as Microsoft Word, Pages, or Canva.

    What types of files are included in each brand package?

    All final logo designs come in all popular file formats including JPG, PNG, and EPS files. Print projects are provided in PDF format. Social media graphics and other web elements are provided as JPG or PNG files.

    Are the files editable?

    All logos, printed pieces, and social media graphics will be finalized set pieces (not editable). If specified in advance, template files can be created so that you can edit them where necessary.

    Do you provide text and photos?

    I do not provide writing services. You are responsible for any and all text that appears in your print or online designs, including spelling and grammar accuracy. I will not change what you send me, so be completely sure that your text is correct. Or if you need a helping hand I can get you in touch with an amazing copywriter.

    If you’d like to use your own photos, those must be provided to me in an organized manner for each project. If you do not have any images, I am happy to select stock photos. The cost of each stock photo used in the final designs will be added to your invoice. If you are local to Pittsburgh, I am available to photograph your products, spaces or food.

    How many other clients do you work with at a time?

    In order to provide the level of quality and dedication that I believe my clients deserve, I only work with 1 – 3 clients at any given point. This allows me to work much more intimately with my clients and reply much faster.

    Who orders my printed pieces?

    You are responsible for ordering any printing of your brand collateral items including business cards, stationery, flyers, etc. but I’m happy to assist you in placing these orders at the end of your project if you would like my assistance. I do know local and online vendors that I can recommend.

    How do I pay for my projects?

    A 50% deposit is required to book your branding package. The final 50% is due upon completion of the project. Once your package is paid in full, I’ll send you a zipped folder with your final deliverables. Other design projects are charged at a $30/hr rate and are invoiced on the first of each month. I am happy to accept Venmo, credit cards via Paypal, or checks.

    When are you available to meet/work?

    I keep a 9 am to 5 pm Monday – Friday schedule. Feel free to contact me with questions or send projects my way after hours, but I won’t respond until business hours resume.

    READY TO TAKE THE first STEP?

    Get IN TOUCH
    Introducing..... Fig & Thistle An eclectic vintag Introducing.....

Fig & Thistle
An eclectic vintage Instagram shop

This is a passion project I get the pleasure of sharing with my fabulous pal Valerie.

We find genuine joy in a good search for a deal, collecting, and decorating our spaces, and finding new homes for the items we love. Now we are sharing that love with others and enjoying every minute of it. 

Our current obsessions include Mid Century Modern decor, brass, colorful glass, vintage books, and the occasional kitschy, fun, quirky, thing. 

To check out our finds visit our online shop @figandthistlevintage
    So what exactly is branding?​​​​​​​​
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Your brand is how people perceive your company.​​​​​​​​
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Branding is the actions you take to build a certain image of your company.​​​​​​​​
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And your brand identity is the collection of tangible elements that together create one brand image. Things like your logo, color scheme, and typography selections, that's where I usually come in to help. ​​​​​​​​
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I specialize in building robust brand identities with mix-and-match elements, that my clients can utilize for their websites, printed marketing, and social media. But did you know that we can also include custom brand photography? Photos are a giant part of your brand identity. Let's approach them with the same strategy and intention we give the rest of your branding. Check out the link in my bio to see all the ways we can add custom photos to your brand and to see more of the chic brand identity of @babbandmackdesignco featured here.​​​​​​​​
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    After every overseas trip, I make a small photo bo After every overseas trip, I make a small photo book to remember the experience. We haven't traveled much over the last few years so thumbing through our books has had to fulfill that wanderlust. But we recently booked our next adventure! We fly out in February, but I am already daydreaming about our itinerary. What destinations are on your travel bucket list?
    I'm more of a behind-the-scenes girl. I prefer the I'm more of a behind-the-scenes girl. I prefer the viewfinder side of a camera but I know showing the personality behind the name is important. It's important because I am asking you to trust me to interpret and describe your business, your living, your passion in a way that you may not be able to. When I am designing a brand I get to know all the ins and outs of your business. I ask you a million questions and challenge you to dig deep for the answers so it's only fair that you get to know the woman behind the curtain a little better.

My day-to-day isn’t just about choosing color palettes and fonts: it’s about learning, problem-solving, and looking at things from a new perspective. It’s about delving in and revealing what makes your business tick.

But what lights me up?
Caramel coffee. Photo walks. Popcorn in a dark movie theater. Minimal typography. Sending postcards. Antiquing. Intimate gatherings. Muted tones. Road trips. Slow mornings. Tiramisu. Stamps in my passport. Vintage books. The rare lover of winter.

The design process doesn’t have to be scary. It can be accessible. It can be personal. It can be invigorating. My business model is not about quantity, it's about working with unique individuals who are excited about the design process and have a thoughtful approach.

Current client wishlist:
Restaurants / Cafes
Breweries / Wineries
Homeware / Clothing Boutiques
Bakeries

Now that you have a little more insight into my inspirations, let's build something beautiful together.

Photo by the amazing @hotmetalstudio
    Congratulations to @BenjaminO'Leary on the launch Congratulations to @BenjaminO'Leary on the launch of his new brand.

Benjamin is a full-service real estate agent with a professional background, and accounting and advisory experience. He wanted his brand to feel classic and traditional yet still casual. He wanted a clean minimal feel that was friendly and professional. So together we built a logo system and coordinating elements that feel elegant but still approachable to clients of all budgets. It balances luxury with comfort and masculinity with femininity. The result is polished but approachable. I'm looking forward to seeing what comes next for Benjamin and how we can continue to build his visual identity.
    Client Spotlight: @randalladvocacy provides servi Client Spotlight:

@randalladvocacy provides services to parents of students having difficulty in school to help them successfully navigate the process with the school to address the issue.

Together we built out a set of logos, a new color palette a tagline and signature graphic, a typography system, and a set of hand-drawn icons. We then built out her website, business cards, and a set of social media graphics. Visit the link in my bio to see the whole brand.
    This time of year I always find myself asking what This time of year I always find myself asking what's most important to me, what's a priority, what should I re-evaluate? Most people feel this way with the start of the new year or during the renewal in spring. But there is just something about the doldrums of winter that begs me to realign. So I’ve been absent doing just that. 

This week's reflection included future travel destinations. So I am letting my mind wander back to my last big trip. Prague. 

#wheretogonext.
    #femalebusinessowner Spotlight: @silvermoonstrate #femalebusinessowner Spotlight:

@silvermoonstrategies collaborates with businesses, schools, universities, community agencies, and nonprofits to prevent violence and promote healthy relationships and a safer world.

The founder, Julie Evans, wanted the brand to feel approachable, sincere, and make it clear that she believes that prevention is possible. So together we built a logo system and coordinating elements to portray the stillness of prevention over the discord of treatment after an incident has occurred. The color palette and imagery are moody and are a nod to her unique business name. 

If you are interested in implementing innovative, research-based practices that prevent violence and promote safe and healthy relationships for your business or school, be sure to reach out to Julie for help.

                 

    Pittsburgh, PA | Kalie Berkey © 2023