“It’s our job to encourage each other to discover that uniqueness and to provide ways of developing its expression.”
-Fred Rogers
Most business owners don’t set out to become designers.
But somewhere between “I just need a logo” and “I’m not sure this still feels like me,” that’s exactly what ends up happening.
You start DIYing logos between client calls. You piece together your visual identity with Canva templates and good intentions. You grab colors from your favorite brands and hope it all comes together in a way that feels cohesive. And sometimes it does.
Until it doesn’t.
Because the truth is: a brand built by collecting inspiration from others will always leave your audience wondering who you really are.
Together, we can change that — crafting a brand that speaks clearly and confidently about who you are.
What Your Brand Should Do.
Your brand isn’t just a logo or a color palette, it’s making your audience feel something real.
Do you want clients and customers who meet your brand to feel like you’re trustworthy, dependable, and enduring? Do you want them to feel taken care of? Invigorated?
Blending the parts of your personality that resonate with your audience into great design can make them fall in love with what you offer.
We can do that, together.
A strong brand identity builds recognition and trust.
It helps people feel confident in their decision to work with you before you’ve said a word. It quietly positions your business as both capable and intentional. And it makes your marketing easier because every visual element is built from a clear foundation—one rooted in who you are and what you stand for.
That’s why my work starts with strategy and ends with a system. Not just a pretty logo, but a flexible, functional toolkit tailored to your business.
ESSENTIALS
$1,500
DISCOVERY SESSION
BRAND STRATEGY
Creative Direction Presentation
Mood Board
VISUAL IDENTITY
Logo & Secondary Logo
Custom Color Palette
Icons and/or Initials
Tagline Graphic
Coordinating Pattern
Curated Stock Photos
Custom Font Selection
BRAND GUIDELINES MANUAL
Details Best Practices for Utilizing Your Graphics
Image & Photography Guidelines
Timeframe: 4-5 weeks.
Includes two rounds of revisions.
PROFESSIONAL
$3,000
DISCOVERY SESSION
BRAND STRATEGY
Creative Direction Presentation
Mood Board
VISUAL IDENTITY
Logo & Secondary Logo
Custom Color Palette
Icons and/or Initials
Tagline Graphic
Coordinating Pattern
Curated Stock Photos
Custom Font Selection
BRAND GUIDELINES MANUAL
Details Best Practices for Utilizing Your Graphics
Image & Photography Guidelines
+
A Build-Out of a Squarespace Website Template
Timeframe: 6-8 weeks.
Includes two rounds of revisions for branding and two for web design.
Website Template Build-out Includes
- 5 Custom Designed Pages (Squarespace 7.1)
- Domain Transfer Included
- Branded Design with Custom Colors & Fonts
- Enhanced Design with Custom Code
- “Coming Soon” Page
- Mobile-Friendly Design
- Social Media & Lead Capture Integration
- Post-Launch Video Tutorials for Squarespace Editing
- 3 Months of Technical Support
Not included in Website Template Build-out
- Hosting and Domain fees. These Fees are Payable Directly to Squarespace.
- Copywriting
- Search Engine Optimization
- E-Commerce (Online Shop)
- Subscriptions/Membership Service
- Extra Online Forms
- Photography Or Stock Image Licenses
- Desktop and Web Font Licenses
- Plugin Licensing (If Requiring Specific Plugins)
- Product, Interior or Food Photography Can be Added for an Additional Cost.
Frequently Asked Questions
What if I only need a logo?
A logo alone won’t carry your brand. I build flexible systems that help your business show up clearly and consistently—not just look good once.
What if I already have a logo I like?
Great—let’s talk about how it fits into a larger system. Branding isn’t just a logo, and we’ll figure out what still serves you and what needs refinin
What if I Just Want a Website?
Strong branding is the foundation for any successful website. It’s through branding that I understand your target audience, competitors, goals, and mission. This knowledge then acts as a roadmap, guiding every visual decision we make for your website. While you might have a logo, other branding elements like fonts, colors, images, and graphics often need development. By including branding in our work, we ensure a website that reflects your unique identity and resonates with your audience.
Do you work with clients outside of Pittsburgh?
Absolutely. While I offer local photography, all design work is fully remote. I’ve worked with clients across the country, what matters most is fit, not location.
Can I start with the Essentials and add a website later?
Yes. Some clients build in phases. The strategy work we do up front sets the foundation either way.
Do you offer payment plans?
Yes. We’ll talk through what makes sense for your timeline and budget during your consult.
I’ve already got a website. Can we just work on the brand?
Of course. Strengthening your brand identity can actually help your existing site work harder without needing a full redesign
How do I know I’m ready for this?
If you’ve outgrown your DIY logo or feel like your visuals don’t reflect your business anymore, it’s probably time. We’ll figure it out together on a no-pressure call.
Need photography that’s actually on-brand?
Food | Products | Interiors
Whether you need styled product shots, cozy workspace vignettes, or just want your website to stop relying on generic stock, my custom photography services can be added to either package.
This Isn’t About Looks. It’s About Connection.
Every font, image, or layout decision is a visual cue. It’s a chance to either reinforce who you are—or distract from it.
When your brand looks like you, clearly and consistently, it works harder on your behalf. It tells your story in a split second. It builds trust. And it leaves the right impression with the right people.
I don’t believe in building brands that are trendy, complicated, or performative. I build ones that work—and last.
Curious where your brand could go with the right strategy behind it?
If anything here struck a chord—or raised a question—I’d love to hear it. You can grab a spot on my calendar for a quick, no-pressure chat.
