Kalie Berkey

Strategic branding and web design studio for entrepreneurs and small businesses in creative industries.

Branding Philosophy – Services & Pricing Guide

"It’s our job to encourage each other to discover that uniqueness and to provide ways of developing its expression.”

-Fred Rogers


Branding is more than just good design, it’s making your audience feel something real.


Do you want clients and customers who meet your brand to feel like you’re trustworthy, dependable, and enduring? Do you want them to feel taken care of? Invigorated?

Blending the parts of your personality that resonate with your audience into great design can make them fall in love with what you offer.

We can do that, together.

Branding is the experience someone has with your business. First impressions matter. If a new customer or client’s experience with your brand is inconsistent, your trust, quality, and clarity drops. Mixed messages prevent you from being able to build loyalty and sell your products or services. Brand consistency allows your customer to easily and immediately recognize, remember, and trust you.

SEE FULL BRAND AT WORK

I create robust brand packages for standout entrepreneurs and small businesses.

Your brand is your identity. Your fonts, colors, graphics, and photos work together to tell a cohesive, professional, and real story of your business. Your aesthetic helps clients flow smoothly through working with you, reminding them they’re in the right place. 

While the logo is your brand’s cornerstone, it’s the other elements that set your business apart. 

Does using your logo on every marketing piece or social media post feel repetitive? Does your logo get lost when resized? Does it feel ingenuine to sift through overused templates and place your logo on them, with no idea what font to use next? 

The careful curation of a secondary logo, custom icons, fonts, and patterns offer versatility and bring your brand to life. Every design decision will have been made, the files created, and a library of marks and elements will be ready to use when you need them.

My branding packages come complete with these elements, custom tailored to fit your unique identity and make you stand out.

Your beautiful visual brand will be designed with intention, strategy, and will be ready to use when you need it.

ESSENTIALS

$900

DELIVERABLES
  • Brand Strategy
  • Logo Secondary
  • Logo Icons and/or
  • Initials Coordinating
  • Pattern
  • Color Palette
  • Font Selection
  • Curated Stock Photos – Photo Costs Not Included
  • Tagline or Other Identity Element
  • Brand Standards Manual
Timeframe: 4-5 weeks.
Includes two rounds of revisions.

PREMIUM

$1,500
 
DELIVERABLES
  • Brand Strategy
  • Logo Secondary
  • Logo Icons and/or
  • Initials Coordinating
  • Pattern
  • Color Palette
  • Font Selection
  • Curated Stock Photos – Photo Costs Not Included
  • Tagline or Other Identity Element
  • Brand Standards Manual

+

Three Print or Digital Collateral Pieces of Your Choice

Timeframe: 4-5 weeks.
Includes two rounds of revisions.

PROFESSIONAL

$2,500
 
DELIVERABLES
  • Brand Strategy
  • Logo Secondary
  • Logo Icons and/or
  • Initials Coordinating
  • Pattern
  • Color Palette
  • Font Selection
  • Curated Stock Photos – Photo Costs Not Included
  • Tagline or Other Identity Element
  • Brand Standards Manual

+

A Build-Out of a Squarespace Website Template

Timeframe: 6-8 weeks.
Includes two rounds of revisions.
  • Flyers
  • Menus
  • Address Labels
  • Business Cards
  • Sales Sheets
  • Product Packaging
  • Postcards
  • Letterhead
  • Notecards and Envelopes
  • Brochures
  • Gift Cards
  • Greeting or Thank You Cards
  • Single Page Services Guide
  • Single Page Price Guide
  • Media Sheet
  • Social Media Graphics:
    • Profile photo
    • Facebook Cover
    • Post Templates
    • Story Templates
  • 5 Page Squarespace 7.1 Website Design
  • Domain Transfer
  • Color/Font Implementation
  • Stock Photo Curation
  • Semi Custom Code to Enhance Design
  • “Coming Soon” Page
  • Mobile Optimization
  • Social Media Integration
  • Lead/Contact Form Integration
  • Post-Project Squarespace Video Tutorials
  • Three Months of Technical Support Post-Launch
  • Hosting and Domain fees. These Fees are Payable Directly to Squarespace.
  • Copywriting
  • Search Engine Optimization
  • E-Commerce (Online Shop)
  • Subscriptions/Membership Service
  • Extra Online Forms
  • Photography Or Stock Image Licenses
  • Desktop and Web Font Licenses
  • Plugin Licensing (If Requiring Specific Plugins)
  • Product, Interior or Food Photography Can be Added for an Additional Cost.

The Process

01. DISCOVERY

You receive a short questionnaire that helps me understand your brand. 

02. CHAT

We’ll hop on a phone or video chat to discuss your business, goals, audience, and the big why that gets you out of bed to do this work every day. We’ll also discuss any branding ideas you may already have.

03. SUBMIT 50% DOWN PAYMENT

Your project will be split into two payments. The first half is due up front in order for the project to begin.

04. BRAND STRATEGY DEVELOPMENT
(One Week)

I will collect all of the things we’ve discussed and condense them into a succinct brand strategy and direction. I’ll develop a moodboard, color palette, and a font direction and present the initial concept to you.

05. BRAND EXPLORATION + DEVELOPMENT
(Two Weeks)

This is where the fun begins! I research your inspirations, competitors, audience, and everything in between. I build the first reveal of your logo and other elements. I strategically create a visual concept and breathe life into your brand identity.

6. REVIEW INITIAL BRAND

We’ll review the logo and other branding elements that we’ve built together and discuss any refinements you would like to make.

07. REFINEMENT EXPLORATION

Two rounds of refinements are included with your package.

08. APPROVAL + FINAL 50% PAYMENT

With your final approval, I’ll ask you to submit the second half of payment.

09. GET YOUR FINAL BRAND AND CELEBRATE

Together, we created something beautiful! Finally, you’ll receive your logo and other brand elements in a variety of colors and sizes, packaged up in a way that’s easy for you to navigate and save in a safe spot. If you’ve selected the Premium or Professional package, we will then begin working on your web or collateral projects.

SEE A FULL BRAND AT WORK

Frequently Asked Questions

Email is preferred so that I can keep a consistent record of your notes. I offer unlimited email, phone, and video call support during the duration of your design project’s timeline.

I use Adobe Creative Suite (Photoshop, Illustrator, and InDesign). Upon special request, editable templates are created in the software of your choice such as Microsoft Word, Pages, or Canva.

All final logo designs come in all popular file formats including JPG, PNG, and EPS files. Print projects are provided in PDF format. Social media graphics and other web elements are provided as JPG or PNG files.

I do not provide writing services. You are responsible for any and all text that appears in your print or online designs, including spelling and grammar accuracy. I will not change what you send me, so be completely sure that your text is correct. Or if you need a helping hand I can get you in touch with an amazing copywriter.

If you’d like to use your own photos, those must be provided to me in an organized manner for each project. If you do not have any images, I am happy to select stock photos. The cost of each stock photo used in the final designs will be added to your invoice. If you are local to Pittsburgh, I am available to photograph your products, spaces or food.

All logos, printed pieces, and social media graphics will be finalized set pieces (not editable). If specified in advance, template files can be created so that you can edit them where necessary.

In order to provide the level of quality and dedication that I believe my clients deserve, I only work with 1 – 3 clients at any given point. This allows me to work much more intimately with my clients and reply much faster.

Squarespace offers web hosting, domain name registration, and design all rolled into one service. Their platform is user friendly, so even a web novice can maintain a site without the need to hire a developer. Squarespace templates are also customizable. With a little magic on the back end, I can transform something generic into a tailored brand experience without the timeline and hefty price tag of completely custom coded website.

A 50% deposit is required to book your branding package. The final 50% is due upon completion of the project. Once your package is paid in full, I’ll send you a zipped folder with your final deliverables. Other design projects are charged at a $30/hr rate and are invoiced on the first of each month. I am happy to accept Venmo, credit cards via Paypal, or checks.

I keep a 9am to 5pm Monday – Friday schedule. Feel free to contact me with questions or send projects my way after hours, but I won’t respond until business hours resume.

READY TO TAKE THE first STEP?

Get IN TOUCH