BRANDING IS MORE THAN JUST GOOD DESIGN
IT’S MAKING YOUR AUDIENCE FEEL SOMETHING REAL
Do you want clients and customers who meet your brand to feel like you’re trustworthy, dependable, and enduring? Do you want them to feel taken care of? Invigorated?
Blending the parts of your personality that resonate with your audience into great design can make them fall in love with what you offer.
We can do that, together.
BRANDING IS THE EXPERIENCE
SOMEONE HAS WITH YOUR BUSINESS
First impressions matter.
If a new customer or client’s experience with your brand is inconsistent, your trust, quality and clarity drops. Mixed messages can prevent you from being able to sell and build loyalty.
Brand consistency allows your customer to easily and immediately recognize, remember, and trust you.
A COHESIVE BRAND GIVES YOU
VERSATILITY
So you have a logo. Can it stand up to any situation? Is it still legible when it’s sized down really small? On social media, do you have your logo as your profile picture, in your header image, and repeated on every post? Does that start to feel repetitive?
Branding is so much more than just a logo. Elements, in addition to your logo, give you versatility and help you make effective design decisions. You will have the tools you need to be consistent and cohesive in all of your marketing and communications.
No more searching for an Instagram template or deciding what font to use on a flyer. All those decisions will have been made, the files will have been created, and your library of visual branding marks and elements will be there when you need them.
I CREATE ROBUST BRANDING PACKAGES FOR
STANDOUT ENTREPRENEURS AND SMALL BUSINESSES
Your brand is more than just a logo. It has identity. Your fonts, colors, graphics, and photos work together to tell a cohesive, professional, and real story of your business. Your aesthetic helps clients flow smoothly through working with you, reminding them they’re in the right place.
While the logo is your brand’s cornerstone, it’s the other elements that set your business apart. Their careful curation with the addition of a secondary logo, custom icons, and patterns bring your brand to life.
The more cohesive those pieces are, the more you stand out. My branding packages come complete with all of these elements, custom tailored to fit your unique identity.
Your beautiful visual brand will be designed with intention, strategy and will be ready to use when you need it.
PACKAGES
ESSENTIALS
$900
DELIVERABLES
Brand Strategy
Logo
Secondary Logo
Icons and/or Initials
Coordinating pattern
Color Palette
Curated fonts
Three Stock Photos
One tagline or Other Identity Element
PREMIUM
$1,500
DELIVERABLES
Brand Strategy
Logo
Secondary Logo
Icons and/or Initials
Coordinating pattern
Color Palette
Curated fonts
Three Stock Photos
One tagline or other identity element
+ Three print collateral pieces of your choice
PROFESSIONAL
$2,500
DELIVERABLES
Brand Strategy
Logo
Secondary Logo
Icons and/or Initials
Coordinating pattern
Color Palette
Curated fonts
Three Stock Photos
One tagline or other identity element
+ A build out of your Squarespace or Wix website template
Print Collateral Includes
Flyers
Business Cards
Sales Sheets
Postcards
Stationary
Gift Cards
Greeting/Thank You Cards
Digital Collateral Includes
Single Page Price Guide
Single Page Service Guide
Media Sheet
Social Media Graphics
Website Template Build-out Includes
Setting up Squarespace Account
Help Selecting a Template
Color/Font Implementation
Stock Photo Curation
Layout Manipulation
Building Out Template with Text/Photos/Links
Not included in Website Template Build-out
Copy-writing
Creation of Custom Graphics
Search Engine Optimization
Photography (Product, Interior or Food Photography Can be Added for an Additional Cost)
THE PROCESS
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01. DISCOVERY
You receive a short questionnaire that helps me understand your brand.
02. CHAT
We’ll hop on a phone or video chat to discuss your business, goals, audience, and the big “why” that gets you out of bed to do this work every day. We’ll also discuss any branding ideas you may already have.
03. SUBMIT 50% DOWN PAYMENT
Your project will be split into two payments. The first half is due up front in order for the project to begin.
04. BRAND STRATEGY DEVELOPMENT | (Four days)
I will collect all of the things we’ve discussed and condense them into a succinct brand strategy and direction. I’ll develop a moodboard, color palette and a font direction and present the initial concept to you.
05. BRAND EXPLORATION + DEVELOPMENT | (Ten days)
This is where the fun begins! I research your inspirations, competitors, audience and everything in between.
I will build the first reveal of your logo and other elements. I strategically create a visual concept and breathe life into your brand identity.
06. REVIEW INITIAL BRAND
We’ll review the logo and other branding elements that we’ve built together and discuss any refinements you would like to make.
07. REFINEMENT EXPLORATION
Two rounds of refinements are included
08. APPROVAL + FINAL 50% PAYMENT
With your final approval, I’ll ask you to submit the second half of payment.
09. GET YOUR FINAL BRAND AND CELEBRATE
Together, we created something beautiful! Finally, you’ll receive your logo and other brand elements in a variety of colors and sizes, packaged up in a way that’s easy for you to navigate and save in a safe spot. If you’ve selected the Premium or Professional package, we will then begin working on your web or collateral projects.
READY TO GET YOUR own SET OF BRAND ELEMENTS?
Set up a time to chat using my online calendar
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Frequently Asked Questions
How long does a brand package design take?
Design time for the Basic and Premium packages usually take 2-3 weeks and includes two rounds of revisions. The Professional package also includes two rounds of revisions but takes 4-5 weeks total. These estimates are dependent upon client response time and feedback as well as the specific scope of work for your unique project.
How do we communicate throughout the design process?
Email is preferred so that I can keep consistent track of all of your notes in one place. I offer unlimited email, phone, and video call support during the duration of your design project’s timeline.
What programs do you use to design my brand elements?
I use the Adobe Creative Suite; specifically, Photoshop, Illustrator and InDesign. Templates are created in the software of your choice.
What types of files are included in each brand package?
All final logo designs come in all popular file formats including JPG, PNG, and EPS files. Print projects are provided in PDF format. Social media graphics and other web elements are provided as JPG’s or PNG files.
Are the files editable?
All logos, printed pieces, and social media graphics will be finalized set pieces (not editable). If specified in advance, template files can be created so that you can edit them where necessary.
Do you provide text and photos?
You are responsible for any and all text that appears in your print, or online designs (including spelling and grammar changes). If you’d like to use your own photos those need to be collected and organized for each project. If you do not have any images I am happy to select stock photos for your projects. The cost of each stock photo used in the final designs will be added to your invoice. If you are local to Pittsburgh, I am available to photograph your products/spaces/food.
How many clients do you work with at a time?
In order to provide the level of quality and dedication that I believe my clients deserve, I only work with 1 – 3 clients at any given point. This allows me to work much more intimately with my clients and reply much faster.
Who orders my printed pieces?
You are responsible for ordering any printing of your brand collateral items including business cards, stationery, flyers etc… but I’m happy to assist you in placing these orders at the end of your project if you would like my assistance. I do know local and online vendors that I can recommend.
How do I pay for my projects?
A 50% deposit is required to book your branding package. The final 50% is due upon completion of the project. Once your packages is paid in full I’ll send you a zipped folder with a variety of color combinations and sizes. Other design projects are charged at a $30/hr rate and are invoiced on the first of each month. I am happy to accept Venmo, credit cards via Paypal, or checks.
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