“It’s our job to encourage each other to discover that uniqueness and to provide ways of developing its expression.”
-Fred Rogers
Branding is more than just good design, it’s making your audience feel something real.
Do you want clients and customers who meet your brand to feel like you’re trustworthy, dependable, and enduring? Do you want them to feel taken care of? Invigorated?
Blending the parts of your personality that resonate with your audience into great design can make them fall in love with what you offer.
We can do that, together.
Branding is the experience someone has with your business. First impressions matter. If a new customer or client’s experience with your brand is inconsistent, your trust, quality, and clarity drops. Mixed messages prevent you from being able to build loyalty and sell your products or services. Brand consistency allows your customers to easily and immediately recognize, remember, and trust you.
I create robust brand packages for standout entrepreneurs and small businesses.
Your brand is your identity. Your fonts, colors, graphics, and photos work together to tell a cohesive, professional, and real story of your business. Your aesthetic helps clients flow smoothly through working with you, reminding them they’re in the right place.
While the logo is your brand’s cornerstone, it’s the other elements that set your business apart. Does using your logo on every marketing piece or social media post feel repetitive? Does your logo get lost when resized? Does it feel ingenuine to sift through overused templates and place your logo on them, with no idea what font to use next?
The careful curation of a secondary logo, custom icons, fonts, and patterns offer versatility and bring your brand to life. Every design decision will have been made, the files created, and a library of marks and elements will be ready to use when you need them.
My branding packages come complete with these elements, custom tailored to fit your unique identity and make you stand out.
Your beautiful visual brand will be designed with intention, strategy, and will be ready to use when you need it.
ESSENTIALS PACKAGE
$1,500
DISCOVERY SESSION
BRAND STRATEGY
Creative Direction Presentation
Mood Board
VISUAL IDENTITY
Logo & Secondary Logo
Custom Color Palette
Icons and/or Initials
Tagline Graphic
Coordinating Pattern
Curated Stock Photos
Custom Font Selection
BRAND GUIDELINES MANUAL
Details Best Practices for Utilizing Your Graphics
Image & Photography Guidelines
Timeframe: 4-5 weeks.
Includes two rounds of revisions.
The Process
01. Chat
We’ll hop on a phone or video chat to discuss your business, goals, audience, and the big why that gets you out of bed to do this work every day. We’ll also discuss any branding ideas you may already have.
02. Submit 50% Down Payment
03. Dicovery
You’ll receive a short questionnaire that helps me understand your brand.
04. Brand Strategy Development (Approximately One Week)
I research your inspirations, competitors, audience, and everything in between. I will collect all of the things we’ve discussed and condense them into a succinct brand strategy and direction. I’ll develop a moodboard, color palette, and a font direction and present the initial concept to you.
05. Brand Exploration + Development (Approximately Two Weeks)
This is where the fun begins! I build the first reveal of your logo and other elements. I strategically create a visual concept and breathe life into your brand identity.
06. Review the Initial Brand
We’ll review the logo and other branding elements that we’ve built together and discuss any refinements you would like to make. Two rounds of refinements are included with your package.
07. Approval + Final 50% Payment
With your final approval, I’ll ask you to submit the second half of payment.
08. Get Your Final Brand and Celebrate
Finally, you’ll receive your logo and other brand elements in a variety of colors and sizes, packaged up in a way that’s easy for you to navigate and save in a safe spot. Together, we created something beautiful!
Frequently Asked Questions
How do we communicate throughout the design process?
Email is preferred so that I can keep a consistent record of your notes. I offer unlimited email, phone, and video call support during the duration of your design project’s timeline.
What programs do you use to design my brand elements?
I use Adobe Creative Suite (Photoshop, Illustrator, and InDesign). Upon special request, editable templates are created in the software of your choice such as Microsoft Word, Pages, or Canva.
What types of files are included in each brand package?
All final logo designs come in all popular file formats including JPG, PNG, and EPS files. Print projects are provided in PDF format. Social media graphics and other web elements are provided as JPG or PNG files.
Do you provide text and photos?
I do not provide writing services. You are responsible for any and all text that appears in your print or online designs, including spelling and grammar accuracy. I will not change what you send me, so be completely sure that your text is correct. Or if you need a helping hand I can get you in touch with an amazing copywriter.
If you’d like to use your own photos, those must be provided to me in an organized manner for each project. If you do not have any images, I am happy to select stock photos. The cost of each stock photo used in the final designs will be added to your invoice. If you are local to Pittsburgh, I am available to photograph your products, spaces or food.
Are the files editable?
All logos, printed pieces, and social media graphics will be finalized set pieces (not editable). If specified in advance, template files can be created so that you can edit them where necessary.
How many clients do you work with at a time?
In order to provide the level of quality and dedication that I believe my clients deserve, I only work with 1 – 3 clients at any given point. This allows me to work much more intimately with my clients and reply much faster.
How do I pay for my projects?
A 50% deposit is required to book your branding package. The final 50% is due upon completion of the project. Once your package is paid in full, I’ll send you a zipped folder with your final deliverables. Other design projects are charged at a $45/hr rate and are invoiced on the first of each month. I am happy to accept Venmo, credit cards via Paypal, or checks.
When are you available?
I keep a 9am to 5pm Monday – Friday schedule. Feel free to contact me with questions or send projects my way after hours, but I won’t respond until business hours resume.
Web Design
Your brand isn't complete without a website that reflects your stunning new identity.
Adding web design to your package ensures a seamless translation of your brand’s personality online. Imagine your logo, colors, and fonts coming to life in a user-friendly website that resonates with your audience and builds trust. We can create a website that’s an extension of your brand, not an afterthought.
